Provide HCPs with direct fingertip access to your resources at any time. Flighted SMS delivery of content to your target audience for product launches, guideline updates, conference support, and more through our HCP communication engine.
High-impact
messages that can span any point of a brand lifecycle.
Personalized
messaging with trackable hyperlinks to any resource.
Extension
reach to hard-to-engage HCPs uniquely found in the Impiricus network.
Precise
targeting and NPI-level reporting with PLD passed back.
Guaranteed delivery of relevant, value-based communication to your HCP audiences through our next generation engine.
98%
open rate on average
6x
higher CTR than email
~30%
of HCPs only engaging via SMS
>10:1
ROI achieved consistently
Spark
Trigger personalized messaging powered by marketing or clinical activity for competitive markets, rare disease, HCP education, and more.
A relevant action creates a relevant message.
Spark can trigger engagements off custom datasets and Next Best Action Engines.
Clinical Triggers
• Prescription Activity • Lab Orders and Results • New Diagnosis Codes
Marketing Triggers
• Email Engagement
• Link Clicks
• Website Visits
Impiricus designs and delivers bespoke messaging journeys across brands and manufacturers.
95%
of SMS messages are opened within 3 minutes
5-10x
faster impact than other channels for triggered engagement.
96x
is the average number of times people check their phone per day
5.5
hours spent on mobile device every day on average.
Ascend
AI field force enhancement connecting HCPs to reps and brand resources in real-time.
Real time engagement
Seamless
Integrate with your existing CRM and resource management tools for a comprehensive and efficient workflow.
Custom
Experience a bespoke and customized partnership with an end-to-end product tailored to meet your unique needs.
Real-time
Engage your target & white-space HCPs in multichannel conversations through SMS, voice calls, email, and more, providing a versatile and adaptive strategy.
Providing personalized HCP support for non- and low-prescribers of a top brand drove:
$6.9M
of incremental revenue within 2 months.
35.9%
more NRx from previous non-prescribers.
800
new prescribers.
*IQVIA confidence interval > 97%
News And Insights
From Noise to Value: Ending Content Overload for Physicians