HIMSSCast: The hurdles of AI in the pharma industry

“As seen on Healthcare Finance News”

Pharma faces regulations and stringent rules for transparency, but the payoff is drugs that can get to market faster and possibly at less expense.

Pharma first started using artificial intelligence in the clinical and development space, but over the last two years, the industry has expanded its use, according to Sandy Donaldson, cofounder president and chief of strategy of Impiricus, a health technology company that provides an AI-powered engagement platform.

Over the last two years, AI has been used across the pharma life cycle in manufacturing, lab operations and supply chain management, said Donaldson, who works with 30 of the top pharmaceutical companies.

What has also increased is government oversight. Despite a lack of a framework at the federal level, there’s an increased need for transparency in the U.S. at the state level and from the EU, and these are becoming more stringent, he said.

“What we’re seeing is an increased focus on government controls, explainability of decisions, traceability of audit trails and there’s going to be increased regulation on these new areas within pharma that are starting to embrace AI,” Donaldson said.

In good news for pharma, patients, providers and for rest the healthcare, AI should decrease the amount of time it takes to bring a new drug to market, which may also lower its cost.

For more, listen here to Donaldson’s conversation with Susan Morse, executive editor of Healthcare Finance News.

 

Talking Points:

  • AI will help reduce the cycle to bring drugs to market and get drugs to patients faster

  • AI can bring better accuracy in drug development

  • This means more orphan drugs may come into the market

  • There may be more drugs for the thousands of chronic diseases that go untreated

  • Because of strict regulations, it’s hard for pharma to embrace new technologies and new ways of working

  • The “Not Invented Here” syndrome has the mindset that “we already know how to do it best”

  • Pharma companies know they need to change their culture

 

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