Impiricus is proud to announce the winner of the 2024 Impiricus HCP Impact Award: CMI Media Group, for their campaign “Pioneering Audio Outreach to HCPs” in support of GSK’s Arexvy vaccine.

This award category, judged exclusively by physicians, recognizes creative marketing initiatives that result in meaningful HCP impact.

Finalists included:

– AREXVY: RSV Stops Here – Razorfish Health & GSK

– GSK’s AREXVY and CMI Media Group – Pioneering Audio Outreach to HCPs – CMI Media Group (Winner)

– Level Ex – Top Derm: Designing for Efficacy and Inclusivity in Imagery

– Publicis Health Media – Social Checkup: A Remedy for Clinical Misinformation Online

– Moon Rabbit & Tarsus Pharmaceuticals – XDEMVY: Might Over Mites

Congratulations to all the finalists for pushing the boundaries of dynamic, physician-first communication.