Rapid drug advancements, evolving patient expectations, and increasing pressures to deliver high-quality care can make finding meaningful pharma resources daunting for healthcare professionals (HCPs).
Impiricus and CMI Media Group deployed a survey via SMS to Impiricus’ proprietary opted-in HCP network, revealing critical HCP needs and preferences for pharma support. The report highlights the importance of educational assistance, financial resources, and innovative tools for shared decision-making between physicians and patients. These findings serve as a guide for pharma companies to support day-to-day physician care delivery.
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What's Included
- Breakdown of top educational and patient access resources requested by HCPs to support shared physician and patient decision-making
- Frontline feedback from HCPs across Dermatology, Oncology, Gastroenterology, and Primary Care
- Physician analysis of the gaps in pharma support for care delivery
- In depth analysis by pharma marketing experts across Exact Sciences, Organon, CMI Media Group and Impiricus
- Key insights for Pharma Marketers, Medical Affairs, and Sales Teams to enhance their collaboration model with HCPs
Who We Partner With
