We are honored to share that Impiricus was featured on the cover of MM+M magazine’s September 2024 issue, spotlighting our continued growth and innovation across the healthcare landscape.

“Our thesis was that Pharma would continue to increase digital interactions with HCPs. However, with traditional solutions and channels, this would only increase white noise,” said Sandy Donaldson, Co-Founder and CEO. “A new AI and data-driven methodology was needed—one that integrates physicians at every level of design.”

The feature highlights how Impiricus is redefining HCP engagement through ethical, technology-forward solutions that are trusted by both physicians and pharma.