We are thrilled to announce that Aaron Wattenberg, a Vice President of Strategic Partnerships at Impiricus, has been named the 2026 President of the Association of Medical Media (AMM).
This appointment marks a significant milestone for both Aaron and Impiricus, reflecting a shared commitment to elevating the standards of healthcare communication and improving physician support across the industry. Aaron steps into this prestigious leadership role with over 2 decades of experience in healthcare media, developing deep expertise across critical therapeutic areas, including: neurology, psychiatry, infectious disease, rheumatology, and dermatology.
As a proud member of the AMM, Impiricus is dedicated to community educational events that unite leaders in healthcare communication. Our partnership with the AMM is built on a “physician-first” philosophy, driving our mission to empower physicians on their own terms.
“Our partnership with AMM centers the physician experience. By working with the AMM community to bridge the gap between media owners, agencies, and manufacturers, we ensure that healthcare providers have what they need to accelerate patient care, particularly for historically underserved physicians and patients who are often left behind.” – Aaron Wattenberg, AMM President and VP of Strategic Partnerships at Impiricus.
About Impiricus
Impiricus is the first and only AI-powered HCP Engagement Engine. Recognized by Deloitte as the #1 fastest-growing company in North America on the 2025 Fast 500 list, Impiricus was founded by a practicing physician and a senior pharmaceutical executive to transform life sciences support.
With the largest opted-in network of HCPs and a council of over 2,000 physician advisors, we ethically connect providers to pharma resources, reduce go-to-market costs, and accelerate treatment access.
About the AMM
The Association of Medical Media (AMM) is a leading industry organization that brings together medical media owners, publishers, ad agencies, and manufacturers. The AMM is dedicated to advocating for the essential role medical media plays in provider education and patient health.
